Marketing Mode and Nike’s High-Tech Modest Swim Wear

Posted in Neem Tree Blog on December 10, 2019

We’ve been trying to figure out what are the best marketing and publicity tactics – what will actually make people press the buy button and, importantly, which ones are the most cost-effective. Without the huge marketing machine of the behemoths, we are testing and venturing into all sorts of waters: school reading groups, blog tours, library email lists, online publications, endorsements (preferably from famous personalities), traditional publicists to secure reviews and radio interviews with major national (if we are lucky) and local news outlets, Christmas lists, giveaways and whatever else we can think of.

We have an update for Distant Signs with a wonderful interview by Anne Richter on The Author’s Show Anne Richter on The Authors Show . Our publicist for The Umbrella Men and Distant Signs, Literally PR, have added the books to this Christmas List They have also entered  The Umbrella Men for this competition at 50 Connect to win signed copies of the book.

50 Connect Competition

Hafsa Lodi, the author of Modesty: A Fashion Paradox, moderated a panel of Arab women athletes at the launch of Nike’s new high-tech modest swim wear. Watch the official Nike Make Waves with New Inclusivity Swimwear Range Watch the official Nike Make Waves with New Inclusivity Swimwear Range

 

Till next week!